A data-driven deep dive into the most searched topics across the U.S., Europe, and ASEAN in 2024--broken down by age, gender, and platform (Google vs. TikTok). Discover how Gen Z, Millennials', and older generations search differently, plus key political, tech, and entertainment trends shaping each region.
1. Demographics: Age & Gender Diffrences in Search Trends
- United States
Top Search Trends
| Age Group | Top Search Trends | Gender Differences |
| Gen Z (12-24) | TikTok trends, AI chatbots,"cheap student loans" | Women: K-pop, skincare hacks / Men: Gaming (Helldivers 2), crypto |
| Millenials (25-40) | "Mortgage rates 2024," "Ozempic weight loss" | Women: Parenting tips / Men: Tech gadgets |
| Gen X (41-56) | "Best retirement plans," Trumps vs. Biden polls" | Women: Menopause solutions / Men: Stock market news |
| Boomers (57+) | "Medicare updates," " how to use ChatGPT" | Even split: Politics, healthcare |
Source: Pew Research, Morning Consult (2024).
- Europe
| Age Group | Top Search Trends | Gender Differences |
| Gen Z | Euro 2024 tickets," Telegram ban in Germany?" | Women: Sustainable fashion / Men: Soccer transfers |
| Millenials | "Energy bills help," remote work visas" | Women: Fertility treatments / Men: Crypto regulations |
| Gen X | "Ukraine war impact," "anti-immigration protests" | Women: Mental health / Men: Car prices (EV vs. fuel) |
| Boomers | "Pension cuts," "climate change protests" | Even split: Politics & healthcare |
Source: Eurostat, YouGov (2024).
- ASEAN
| Age Group | Top Search Trends | Gender Differences |
| Gen Z | "K-pop concert tickets," TikTok viral dances" | Women: K-drama memes / Men: Mobile gaming (Free Fire) |
| Millenials | "Singapore work visa," "Thailand digital nomad" | Women: Affordable beauty treatments / Men: Bitcoin mining |
| Gen X | "Property prices Malaysia," "Vietnam factory jobs" | Women: Family loans / Men: Political scandals |
| Boomers | "Traditional herb medicine," "China sea conflict" | Even split: Religion economy |
Source: Meltwater, GWI ASEAN (2024)
2. Social Media vs. Google Search Trends
TikTok (Short-Form Video Dominance)
| Region | Top Trends | Age Group Most Active |
| U.S. | "Swift-Keice updates," "AI memes," "mukbang ASMR" | Gen Z (75% daily users) |
| Europe | "Euro 2024 challenges," "migrant life in Germany" | Gen Z & young Millenials |
| ASEAN | "TikTok Shop hauls," "Southeast Asia street food" | Gen Z (90% under 35) |
Note: TikTok is the #1 search engine for Gen Z in ASEAN, overtaking Google.
Google (Traditonal Search Dominance)
| Region | Top Trends | Age Group Most Active |
| U.S. | "Tax filling2024," "NASA asteroid news" | Millenials & Gen X |
| Europe | "EU travel visa rules," Ukraine war maps" | 25-50 age group |
| ASEAN | "How to apply for Japan visa," "Singapore PR rules" | 30+ (career & legal queiries) |
Key Insight:
- Gen Z prefers TikTok/Instagram for quick, visual answers.
- Older users stick to Google for detailed info (finance, health, politics.
-----------------------------------------------------------------------------------------
Emerging Differences by Platform & Age
- Gen Z (Globally) -> TikTok-first, searches vs. hashtags (#TravelHacks, #AITools).
- Millenials -> Split between Google (practical needs) & Instagram (lifestyle).
- Gen X/Boomers -> Rely on Google, Facebook, and YouTube for news.
thanks for the photos #geralt & lobostudioHamburg @pixabay
Comments
0 comment